Tuesday, December 16, 2014

[FASHION NEWS]: RIHANNA INKS NEW DEAL WITH PUMA AS CREATIVE DIRECTOR


For quite sometime Rihanna & Puma have been in talks but nothing had been made official until today Rihanna has been named the creative Director of Puma. Rihanna is also hard at work with the womans department with all new designs for the company. She has also flown to Herzogenaurach Germany for a couple of creative sessions. Rihannas Multi-year deal with Puma will be focusing on there shoe line & also apparel. 2015 is looking bright for Rihanna & Puma.




Check out the gallery below.

Puma’s CEO Bjørn Gulden’s statement:
Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition — all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.
In her new role, she will also act as Puma’s global brand ambassador, joining Jamaican sprinter Usain Bolt and football star striker Mario Balotelli, and star in Puma’s fall 2015 ad campaign.

A photo posted by badgalriri (@badgalriri) on


A photo posted by badgalriri (@badgalriri) on


A photo posted by badgalriri (@badgalriri) on


A photo posted by badgalriri (@badgalriri) on




Congrats Riri!!!

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