Tuesday, November 12, 2013


Rihanna explores the dark side of love in the video for “What Now,” the fifth single off her album Unapologetic. The 25-year-old singer models a monochromatic look, which she describes as “red carpet goth,” while shooting the clip at a warehouse in Phuket, Thailand, during her “Diamonds World Tour” over the summer.

“It’s gonna be kinda eery, very creepy because ‘What Now’ is one of those songs that you can get really boring with the visual,” said RiRi. “Everybody’s probably expecting like a narrative type of video, a love story of some sorts, something really soft and pretty. It is pretty and kinda soft, but it’s really a little demented.”

The behind-the-scenes clip features commentary from RiRi, her stylist Mel Ottenberg, and designer Adam Selman.

Get a sneak peek of the 22-hour shoot below. The full video will premiere Friday on VEVO.

“#WHATNOW #VIDEO #comingthisFRIDAY,” tweeted RiRi.

She rocks a mullet and goth-inspired attire in the black-and-white stills, which she revealed on Instagram.

The ballad, produced by Parker Ighile, marks the fifth single off her No. 1 album Unapologetic following “Diamonds,” “Stay,” “Pour It Up,” and “Right Now.”

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